Fireball Whisky, a brand of Sazerac, Louisville, Ky., unveiled Fireball Blazin’ Apple, the brand’s first-ever flavor extension available nationwide now, year-round.
Celsius Holdings Inc. and PepsiCo Inc. announced an agreement to strengthen their long-term strategic partnership. As part of the agreement, Celsius Holdings’ Alani Nu brand will move into the PepsiCo distribution system in the U.S. and Canada.